Bold ideas,made operational.

I build the hard things and the teams that ship them. Turning technology into commercial products, resilient platforms and measurable business outcomes.

Founder & CTOOpportunity to production
Evidence-led roadmapsStrategy grounded in real product needs
AI/ML + IoTSoftware, embedded and data
Multidisciplinary teamsBuilt around the product

I help connect the whole problem.

Using experience to narrow the search and research to test the direction, helping teams spend less time exploring dead ends.

  1. OpportunityFind the signal
  2. StrategyFrame the bet
  3. SystemsDesign the path
  4. TeamsAlign the work
  5. OutcomesMeasure the shift
Connecting product, technology and delivery to create resilient platforms and measurable business outcomes.

What it feels like to build with me.

I ask why before how, put hard trade-offs in the open and stay close enough to delivery to know when the plan needs to change.

Clarity before velocity

Understand the outcome

I look beneath the request, listen for what is unsaid and test whether we are solving the right problem.

Candour without theatre

Say the hard thing plainly

Constraints, risks and disagreement belong on the table, handled directly and without ego.

Ownership beyond handoff

Stay with the outcome

I do not disappear after the strategy; I stay close as reality tests it and adjust with the team.

“Beyond execution, Buddhi has an instinctive ability to identify opportunities to improve both the product and the development process itself. He doesn’t just build what’s asked — he elevates it. Whether refining backend systems, strengthening engineering standards, or improving roadmap clarity, he operates with both technical depth and strategic awareness.He is also a tremendous communicator. Stakeholders always knew where things stood. Tradeoffs were transparent. Risks were surfaced early. That level of communication builds trust — and trust accelerates progress.”

Rick Bolin Chief Product Officer

From opportunity to outcome, without losing the thread.

Ambitious products slow down when vision, teams and processes fall out of sync. I work across customer, commercial, product, engineering and operations to keep the whole system moving.

  1. 01

    Opportunity

    Find the customer problem worth committing to.

  2. 02

    Strategy

    Make product, technology and commercial choices together.

  3. 03

    Systems

    Design for scale, resilience and responsible operation.

  4. 04

    Teams

    Build the mix of people and disciplines the product needs.

  5. 05

    Delivery

    Set the standards and cadence that turn direction into momentum.

  6. 06

    Outcomes

    Measure what changed for the customer and the business.

Selected work

Horcery.comProduct leadership · AI/ML · IoT

Building the intelligence layer for better horse care.

At Atlas Labs, I’m building an equestrian SaaS and IoT platform for welfare and monitoring—while leading its customer-informed roadmap, privacy-focused AI/ML architecture and multidisciplinary team.

Visit Horcery
PhlexSwim.comPlatform architecture · AI/ML · analytics

Performance insight for every swim.

While at Atlas Labs, I consulted with PhlexSwim to help shape and build its platform layer, focusing on backend architecture, AI/ML and analytics.

Visit PhlexSwim

Experience

A career built by moving closer to the whole problem—from engineering and architecture to customers, teams and commercial outcomes.

2023 — Present

Chief Technology Officer

Atlas Labs

Leading the shift from services to a product-led company, building Horcery and directing privacy-focused AI/ML, multidisciplinary product delivery and compliance initiatives.

2021 — 2023

Technical Lead

Atlas Labs

Led IoT product architecture and commercialisation, established engineering standards, owned people leadership and helped move the business to profitability followed by 40% year-over-year revenue growth.

2020 — 2021

Senior Software Engineer

Atlas Labs

Built and operated distributed backend systems, improved delivery practices, guided technical decisions and strengthened engineering quality and maintainability.

2019 — 2020

Software Engineering Consultant

ESO Electronic Manufacturing Services

Provided scalable systems architecture, delivered ERP and customer-platform features, and built quote tooling using sourcing, inventory and supply-chain data.

2015 — 2019

Founder & CTO

Yasasshra Solutions

Founded and operated a software consultancy, winning and shaping engagements, owning client relationships and leading teams from solution discovery through production support.

Foundation

BSc, Computer Software Engineering

University of Bedfordshire · First Class

The technical grounding beneath the work that followed.

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